Canvases and Conversations: Key Ingredients To A Shared Vision

Business models can capture insights however group discussions ensure that it is understood. Vision is an important part of strategy but a shared understanding with a set of key images to communicate it will bring the focus needed to move a business to successful implementation of a strategy.

The one page model, that has been popularized by Osterwalder & Pigneaur in the Business Model Generation, provides a way to communicate a view of the business. However if the model is simply created through an analysis exercise rather than through group discovery it falls short of its real potential. By using group discovery the real meanings, and more importantly the shared understanding, can be realized in a way that not only leadership agrees with and understands but can be communicated with all areas of the organization.

We tend to walk through models to ensure our personal understanding but if we jointly “talk through” the models we find that we can understand and communicate, refine and embrace the shared view of our business.

Then taking that business model and evolve a view of the organizations context, competitive strategy, and value propositions; the facilitator and leadership will make the required connections and maintain consistency across all perspectives and topics. This can be achieved by creating “canvases” that present a complete perspective while ensuring consistency consistency and capturing further insights.

This is the first of a four part series that will outline the approach that is taken to effectively engage organizations and their leadership in coming to a shared vision. The other parts of the series are:

  1. Key Ingredients To A Shared Vision (this article)
  2. Clarify the Context for Discovery
  3. Define the Business or Solution Canvas
  4. Outline the Strategy and Value Proposition

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